In some cases, a poorly written title tag can cause Google to display an entirely different title than the one you intended. If you can’t choose just one target keyword to represent your page, you might want to think about separating your content into multiple pages. Pro tip: You can use Semrush’s On Page SEO Checker to find on-page SEO issues, including keyword stuffing in the title tag. So people won't want to click on it.Ī simpler, more natural title like this would work better: And it can also confuse users, making them less likely to click through to your page.įor example, this page title crams in three different keywords: "weighted blankets," "blankets," and "affordable weighted blankets:"Ī single page probably isn't going to rank well for all three of those keywords (and Google’s algorithm is advanced enough to understand semantics and keyword variation anyway). Stuffing lots of keywords into a single page title can hurt that page's rankings. It's best to include only one target keyword in a given page's title tag. So including that keyword makes the page title more intuitive for the reader and the search engine. This particular page is about coffee tables. After all, “coffee tables” doesn’t appear anywhere in the title. If a user specifically searched for coffee tables, the generic title may suggest that this page won’t match their search (even if it does). Imagine you ran an ecommerce website that had the same general title for every single page, like “Furniture Store and Home Decor:” Unique titles help search engines determine what a page is about and may influence users to click. Use symbols to save space (i.e., “&” instead of “and”).Remove your brand name unless it’s necessary.Uppercase letters take up extra space and could cause your title to get cut off. Leaving your brand name off could allow you to write a more detailed title. Here are some shorter page title examples that don’t get cut off:īecause you have limited space, it's important to decide whether to include your brand name or not. Google is displaying it as “32 Onboarding Templates and Checklists to Design Great. In the example below, the title tag has too many characters. And its version of the title won’t always make sense.įor that reason, we recommend keeping titles around 60 characters. While Google won’t penalize you for a long title, it may shorten or rewrite it. Here are a few best practices to follow when writing title tags: 1. 3 SEO Best Practices for Writing Title Tagsīesides being a ranking factor, your page’s title is the first impression users will have of your page when it appears in search results. Learn more about title tags and other on-page SEO factors in our in-depth guide. See the page title at the bottom of the image below: If the title tag is missing or inaccurate, the other elements of the post might not make sense. The title provides important context to the social media post. Title tags determine how a link appears when shared on social media. Here’s what those tabs look like: Title Tags Appear On Social Media This helps users navigate to the correct pages when they have multiple tabs open. Title tags tell a browser how to display the page title in tabs. Because of this, your page title (and meta description) should act as a headline and entice users to click on your result. Good titles improve the user experience and encourage more clicks. Title tags also tell browsers how to display your page’s title in three key places: search results, browser tabs, and social media. Google uses your title tag to get an idea of what’s on your page and how relevant your content is to the user’s search query. Title tags are a confirmed ranking factor. However, most content management systems, like WordPress or Squarespace, will automatically set the title tag when you enter a title on a new page. The title tag appears in the section of the page’s HTML code, like this:
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