As the app has apparently been downloaded over 100 million times, some of those users must be inactive, lapsed or deleted. Either the app is simply more popular right now, or singles are simply feeling the heat. According to Tinder, there are over 50 million users with 10 million active daily users and over 1.6 billion swipes made every day. In the case of Tinder, at least historically, usage tends to rise during late fall, or "cuffing season", when singles look to nest up for a cold winter.īut this summer appears to be a bit different. Tinder does have a green dot feature that shows you that a user was Recently Active on the app swiping, chatting, refreshing the profile, you name it in the last 24 hours. Tracking an app's login ranking via Facebook data over time can provide useful insight as to an app's relative popularity, whether it's in comparison to other apps or to itself over time. In fact, showing that a potential match had mutual Facebook friends was an early selling point for Tinder. It made particular sense for Tinder, as it helped to assure users that those using the app were not just real people, but they may even have some mutual friends who could vouch for potential matches. Tinder was one of the first and most well-known apps to use Facebook login - a login credentials token that allows users to bypass creating a unique username for a service. Part of the ( $MTCH) dating empire, Tinder has always been a popular way for singles to meet up, but as of last week, its usage ranking via Facebook login has risen to the third-most popular app of all, behind only Spotify and Candy Crush Saga. As the temperature rises, so does interest in dating, if app usage activity for Tinder tells us anything.
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